Eventually, I get to the crisis

I’m been avoiding to write something about the financial crisis but an observation connected to the work experience leads me to a personal opinion I would like to state very briefly, even if it’s not new or revolutionary.

Budgets dropped- Clients have to cut media – Creatives do better creative work – this seems to be the flow abroad

Budgets dropped – Clients are scared shitless of mistakes – Creative work is being torn to shreds from the fear of saying the wrong thing – Creative work is far worse – this seems to happen in Romania

It’s just a thought, an observation… maybe i’m mistaking…

The latest prints uploaded on iqads.



Amnesty International: Click on the image for a larger version, focus on the red cross for 30 seconds, then look at a white space like the ceiling, slowly blinking your eyes.




Other prediction I’ve been reading about is that media budgets being cut, we’ll all go more and more to ambiental, unconventional executions.



March 6, 2009. Out there, in advertising.

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