Agencies with great work

Droga 5 – Looook at thaaat face! How can’t you love that face? How can you not buy tap water? Or grafitti all over a state airplane.  I have to admit that I saw Droga’s presentation in Cannes this year and he had me at the first case study :)). Inside funny story he told then: the agency came to be named Droga 5 because of the fact that him being the fifth child in their home, his mom always sewed the name ,,Droga 5″ on all his clothes he took to the kindergarden.

Fallon – how can’t you like there work, when a word has been invented especially to depict a commercial’s style – and that, my friends is fallonesque.  Sounds a bit freudian to my taste, but you can’t deny their charismatic sense of advertising.


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