Very inspiringly funny

I love the corny touch and the stupid rhyme of the song and the characters are very well chosen. But mostly, I liked that it is clearly a commercial message plunged in a normal life situation, exactly at the point of purchase, where everybody can project his/her experience. I’m sure it’s one of those videos that going to get a lot of spoofs.


May 5, 2009. Out there, in advertising. 1 comment.

Reason to pass on

Why do you embed a video on your blog? Who do you make it for? I simply do it for myself most of the times but now and then I do it to recognize the value of a thing well done. This is the latter case

March 18, 2009. Out there, in advertising. 1 comment.

The book

It took thirty six weeks for the book to become a work of art, traveling between four artists (two in Belfast and two in New York, Brooklyn) without any communication during the process. It reminds me in a weird way of a project one of my friends had that included city traveling of ,,The little prince” book.


March 18, 2009. New arts. Leave a comment.

What’s giving you away?

I think that we don’t always do a good job at  supressing feelings for social reasons as we might think. I found out around the 4th grade that I have a “look” that I parade when I’m very bored or highly disinterested or disgusted of what the other person is saying. I couldn’t repeat it in the mirror but it was caught on film a couple of times. It’s pure despite, sickness and evil… it totally gives me away hahaha.

What’s the gesture, mimic, word that gives you away?


March 6, 2009. Wedgie board. 3 comments.

Eventually, I get to the crisis

I’m been avoiding to write something about the financial crisis but an observation connected to the work experience leads me to a personal opinion I would like to state very briefly, even if it’s not new or revolutionary.

Budgets dropped- Clients have to cut media – Creatives do better creative work – this seems to be the flow abroad

Budgets dropped – Clients are scared shitless of mistakes – Creative work is being torn to shreds from the fear of saying the wrong thing – Creative work is far worse – this seems to happen in Romania

It’s just a thought, an observation… maybe i’m mistaking…

The latest prints uploaded on iqads.



Amnesty International: Click on the image for a larger version, focus on the red cross for 30 seconds, then look at a white space like the ceiling, slowly blinking your eyes.




Other prediction I’ve been reading about is that media budgets being cut, we’ll all go more and more to ambiental, unconventional executions.


March 6, 2009. Out there, in advertising. Leave a comment.

Though shall not remain on the bottom drawer


Motivation can come in many shapes…

March 3, 2009. Wedgie board. Leave a comment.

Life of the troubleless and fluffy

Today I stepped into a different world. It’s nearby, just two crossings from my workplace but it takes you way deeper.

Beep the card, buy a pretzel, put on sunglasses and meet Corina.  Short chatty walk near TNB on the curly streets wondering why some highschool girls look 30 nowadays. Stepped inside, the gramophone plays a red cover record I never heard about, called Motels (kill me with stones and knit a scarlet letter on my chest if I am being a music ignorant).

Beautiful laces, velvet and stripes arise from everywhere, books lavish on the couch, incredible leather “cahiers”  stand tall on a shelf and tasty complimentary tea awaits sipping.

But we are here with a goal: to place Corina’s knitting works in this world, no ground for negociations and marketing endeavors but simply show them to the world, maybe they’ll take one home.

The place:  Kombinat

The girl:  Corina

The knitting:


February 26, 2009. Wedgie board. Leave a comment.

Thank God you smell nice

It’s all the lab animals you should thank. Maybe when you’ll see a dead rat in your new perfume bottle, you will remember to LOOK ON THE LABEL and check if the product has been tested on animals.

NOAH Bottles campaign against animal testing



February 26, 2009. Out there, in advertising. Leave a comment.

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