Reason to pass on

Why do you embed a video on your blog? Who do you make it for? I simply do it for myself most of the times but now and then I do it to recognize the value of a thing well done. This is the latter case


March 18, 2009. Out there, in advertising. 1 comment.

The book

It took thirty six weeks for the book to become a work of art, traveling between four artists (two in Belfast and two in New York, Brooklyn) without any communication during the process. It reminds me in a weird way of a project one of my friends had that included city traveling of ,,The little prince” book.


March 18, 2009. New arts. Leave a comment.

What’s giving you away?

I think that we don’t always do a good job at  supressing feelings for social reasons as we might think. I found out around the 4th grade that I have a “look” that I parade when I’m very bored or highly disinterested or disgusted of what the other person is saying. I couldn’t repeat it in the mirror but it was caught on film a couple of times. It’s pure despite, sickness and evil… it totally gives me away hahaha.

What’s the gesture, mimic, word that gives you away?


March 6, 2009. Wedgie board. 3 comments.

Eventually, I get to the crisis

I’m been avoiding to write something about the financial crisis but an observation connected to the work experience leads me to a personal opinion I would like to state very briefly, even if it’s not new or revolutionary.

Budgets dropped- Clients have to cut media – Creatives do better creative work – this seems to be the flow abroad

Budgets dropped – Clients are scared shitless of mistakes – Creative work is being torn to shreds from the fear of saying the wrong thing – Creative work is far worse – this seems to happen in Romania

It’s just a thought, an observation… maybe i’m mistaking…

The latest prints uploaded on iqads.



Amnesty International: Click on the image for a larger version, focus on the red cross for 30 seconds, then look at a white space like the ceiling, slowly blinking your eyes.




Other prediction I’ve been reading about is that media budgets being cut, we’ll all go more and more to ambiental, unconventional executions.


March 6, 2009. Out there, in advertising. Leave a comment.

Though shall not remain on the bottom drawer


Motivation can come in many shapes…

March 3, 2009. Wedgie board. Leave a comment.